25%* scholarship for every student of the 1st Year founding batch
*Scholarship on Tuition fee only

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Delhi- 120 seats available, Mumbai- 60 seats available, Bengaluru- 60 seats available

The two-year Post Graduate Diploma in Management (PGDM), approved by AICTE is designed to empower the generation of innovative and free-thinking individuals to unleash their creativity and make a positive impact in the corporate world. With experiential learning, this industry-oriented Post Graduate Diploma in Management (PDGM) program exposes students to diverse perspectives as they get to choose from the below electives:

Entrepreneurship, Start-up and Family Business

It’s the age of start-ups, entrepreneurship and revamping family businesses with the changing domestic & global ecosystems. This elective hones innovative ideas & disruptive vision by providing a deep understanding of the process involved in launching a business from scratch or transforming an existing one.

While family business contribute a lion’s share of 79% in the GDP annually, India is home to 61,400 start-ups with at least 14,000 receiving a formal recognition.

Students will be mentored by the best in the industry, founders, and start-up owners. They will have an opportunity to present their best idea at Runway, an in-house incubation cell. Hence after completing the program, the students can choose to either open their own business or expand their family business. Besides understanding how domestic and global investments work, the curriculum also covers the techniques to run the business efficiently and effectively for success.

Digital Business and E-commerce

Digital Business and E-Commerce course focuses on the critical aspects of building a digital-ready business with key fundamentals. These include an understanding of buying and selling of goods and services, servicing customers, collaborating with business partners and conducting electronic transactions within an organization.

The diverse aspects will cover an understanding and leveraging the drivers of transformation to building a digital business strategy, leading organizations, and helping them navigate through the digital disruption.

Students will also get an opportunity to learn ways to spot the opportunities for disruption in various industries. This also includes developing a disruptive digital business model driven by a customer-centric product and build a winning marketing strategy for a digitally disrupted world. This elective will also provide essential digital leadership needed for any business to succeed.

Business Analytics and Data Science

Business Analytics and Data Science specialisation forms the backbone to every successful business in anticipating market trends, mapping consumer behavior and providing deep insights on several aspects to aid in sound business decisions. Besides a deep understanding of fundamentals, it helps students gain practical skills for working in real-time environments.

Business analytics is a set of activities and analytical techniques that are aimed at enhancing understanding of business. It can help with business planning, predictive analytics, decision-support systems, market segmentation, and other domains. Data science is the study of the process that provides insight or predictions to individuals or organizations and helps make sound decisions with actionable insights.

It provides in a hands-on, project-based program that combines theoretical knowledge with practical skills in the field of business intelligence. Students learn what it means to be a data scientist, as well as how to extract and transform data - essential skills for this high-demand career.

Marketing and Communication

Marketing and Communication course decodes the processes that are involved in the fine art of communication and marketing by creating an impactful & recall value. This comprehensive elective arms students with key skill sets to work in the real world by walking them through marketing and communications theory, learning to write effective content, and explore different elements of design.

Marketing has many different types of products and services, from television ads to emails to print ads to blogs and more. On the other hand, communication is the art of expressing thoughts and ideas to an individual or a group. It can be verbally, in writing, using a computer or other technology, or visually, as in art and design.

Students will also be taught how a company markets its products, from the original thought process to marketing through social media and focuses on the digital side such as email to social media, branding to content creation.

Industry Trends

- India boasts of being the world's third-largest start-up environment, with annual growth of 12-15 percent predicted year over year

- In 2020 India had over 30,000 start-ups, with around 8,900–9,300 of them focused on technology

- The start-up ecosystem grew at a 15% annual rate, with the number of incubators and accelerators increasing by 11%

- The country's start-ups have added an estimated 40,000 new jobs, increasing the total number of jobs in the start-up ecosystem to 1.6-1.7 lakh

- E-commerce has changed the way people do business in India. The Indian e-commerce market is expected to expand to US$ 111.40 billion by 2025, up from US$ 46.2 billion in 2020

- A majority of the industry's growth has been powered by an increase in internet and smartphone usage. By April 2021, the 'Digital India' programme has increased the number of internet connections in India to 782.86 million. Metropolitan regions accounted for 61% of all internet connections, with 97 percent of them being wireless. (ibef.org)

Why Study @DSOB?

CEO & Founder Mentoring

Renowned CEOs of successful businesses will be mentoring students. They will impart their experience of transforming business models and share their wisdom of running organizations including successful people management.

Unmatched Global Exposure

Opportunity to engage with the top faculty members from our global academic partner universities.

​Start-Up Support

Our Runway Program offers funding and support for every student who wants to start their own start-up. Mentoring sessions along with an advisory committee will enable aspiring entrepreneurs to realize their ideas into reality. ​

Placement Support

A dedicated Career Services team will felicitate placement and work around student aspiration. Alumni can avail placement support & Career mentoring up to 5 years after graduating.

​Life Skills Training

Students are trained to hone essential life skills such as communication, networking, leadership, negotiation, presentation, and many more that are important for making a mark at professional workplaces.

Eligibility Criteria

The candidate must have a minimum Bachelor’s Degree from a recognised university, with at least 50% marks or equivalent CGPA in any discipline. Candidates appearing in the final year/semester of the degree program can also apply subject to fulfilling the above notified eligibility criteria. The Bachelor’s Degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing higher secondary schooling (10+2) or equivalent.

Selection Criteria

Candidates who have appeared for CAT, XAT, CMAT, NMAT, MAT, GMAT will be shortlisted directly to appear for the interview process. The cut-off scores to apply are – CAT/XAT – 50 Percentile CMAT/MAT/NMAT – 60 Percentile and GMAT – 400 marks. Those who have not taken any entrance exam can take the Pearl Academy General Proficiency Test.

On the basis of the GPT performance or the national level examination scores, only the shortlisted candidates will be called for Personal Interviews.


Scope & future of Entrepreneurship, Start-Up and Family Business

Founder of a start-up company ​​

Small Business Owners ​

Business Consultants

Business Reporters ​

Fundraisers and Development Officers ​

Sales Managers

New Venture Developers ​

Teaching/Faculty ​

Scope & future of Digital Business and E-commerce

E-Business Consultant ​​

Customer Relation Manager

Business Analyst ​

Supply Chain Manager

Project Manager ​

Database Administrator ​

Scope & future of Business Analytics and Data Science

Machine learning engineer

Data architect ​


Data analyst

Chief technology officer (CTO)

Chief data officer (CDO)

Application architect ​

Project manager ​

Market research analyst

Business/analytics translator ​

Data scientist ​

Scope & future of Marketing and Communication

Brand Manager

Sales Manager​

Market Research Analyst​​

Digital Marketing​

Business Development Manager​

Public Relations Manager​​

Customer Relationship Management Personnel ​​

Marketing Information Personnel ​