Business analytics is a set of processes and techniques that are used to analyze large amounts of data collected and various touch points to enable fact-based decision making and improve business performance.
PG in Business Analytics course offers in-depth understanding of data mining, data warehousing, statistics, predictive & advance analytics and machine learning.
The Business Analytics course also provides thorough knowledge of data-based decision-making using real case studies.
The global big data and business analytics market size was valued at $198.08 billion in 2020, and is projected to reach $684.12 billion by 2030, growing at a CAGR of 13.5% from 2021 to 2030 (Alliedmarketresearch.com).
In modern era where huge amount of data is generated in both online and offline space, analytics plays an important role in helping organizations to manage, process, and streamline large collected data in real time.
It also enhances their organization’s decision-making capability. In addition, the major objective of business analytics is to help organizations to get a better understanding of their customers and narrow down their targeted audience, thus improving companies marketing campaign.