Postgraduate in Digital Marketing program is designed to prepare students with a broad range of competencies applicable in the expanding field of Digital Marketing.
In this Digital Marketing course, students explore online consumer behaviour, digital strategy, digital marketing communication, and analytics.
By developing an understanding of digital tools, processes, and strategies, students can plan and design digital marketing solutions that are relevant to an organization's goals and objectives.
Students would get in-depth understanding of important aspect of internet marketing such as search engine optimization & search engine marketing.
PG in Digital marketing course aims to prepare students to become independent entrepreneurs or to be employable in the industry.
The marketing world is dynamic and ever-changing - trends, technology, and tactics are constantly evolving. The fact that people are spending more time than ever on online channels makes digital marketing critical for marketers today.
India's digital advertising/marketing industry had a market size of around 199 billion Indian rupees in 2020, an increase from just 47 billion Indian rupees in 2015. By 2024, industry revenue is projected to reach around 539 billion rupees, indicating a large increase. (Statista.com).