Postgraduate in Digital Marketing program is designed to prepare students with a broad range of competencies applicable in the expanding field of Digital Marketing.
In this Digital Marketing course, students explore online consumer behaviour, digital strategy, digital marketing communication, and analytics.
By developing an understanding of digital tools, processes, and strategies, students can plan and design digital marketing solutions that are relevant to an organization's goals and objectives.
Students would get in-depth understanding of important aspect of internet marketing such as search engine optimization & search engine marketing.
PG in Digital marketing course aims to prepare students to become independent entrepreneurs or to be employable in the industry.
The marketing world is dynamic and ever-changing - trends, technology, and tactics are constantly evolving. The fact that people are spending more time than ever on online channels makes digital marketing critical for marketers today.
India's digital advertising/marketing industry had a market size of around 199 billion Indian rupees in 2020, an increase from just 47 billion Indian rupees in 2015. By 2024, industry revenue is projected to reach around 539 billion rupees, indicating a large increase. (Statista.com).
Why Study @DSOB?
Renowned CEOs of successful businesses will be mentoring students. They will impart their experience of transforming business models and share their wisdom of running organizations including successful people management.
Opportunity to engage with the top faculty members from our global academic partner universities. Students also have the option to progress into these universities across the globe.
Our Runway Program offers funding and support for every student who wants to start their own start-up. Mentoring sessions along with an advisory committee will enable aspiring entrepreneurs to realize their ideas into reality.
A dedicated Career Services team will felicitate placement and work around student aspiration. Alumni can avail placement support & Career mentoring up to 5 years after graduating
We have industry partnerships with various industries such as consulting, luxury cars, retail and many more. Industry Leaders will guide and support students to complete their capstone projects.
Access to Artificial Intelligence and Machine Learning for every student.
Students are trained to hone essential life skills such as communication, networking, leadership, negotiation, presentation, and many more that are important for making a mark at professional workplaces.