Our Business Communication program gives you the opportunity to develop a broad knowledge of media, cultural studies, and business.
Undergraduate (UG) in Business Communication program would help students develop theoretical and practical skills relevant to careers in professional writing, journalism, public relations, communications, and advertising.
Additionally, inputs will be provided on Marketing management, Business Environment, Data analytics & Storytelling, Digital marketing, and Ethical Business practices.
The primary objective of the Business Communication program is to encourage students to learn and apply communication methods to address business problems and work productively in a team environment.
Business communication is the process of sharing information between employees within the organisation, external stake holders, between organizations and society at large.
For an organization to operate successfully, core values, regulations & policies of the organisation must be communicated to both internal and external stake holders.
Research on employee engagement shows that leadership communication is the most significant factor that is statistically related to employee engagement.
Better business communication also improves customer satisfaction