Luxury Brand Management programme offers a holistic understanding of the developed luxury markets and the application of marketing, sales, and retail concepts in rapidly emerging markets like India.
In this Undergraduate (UG) in Global Luxury Brand Management course, students would learn about competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.
The industry-centric curriculum and real-life projects, undertaken both in India and affiliate international partners, help students gain an in-depth knowledge of the entire gamut of the luxury industry in significantly distinctive markets.
India is one of the fastest-growing luxury markets in the world. The size of the Indian luxury market is expected to grow from the current US $30 billion to more than $200 billion in 2030.
Over the next decade, the luxury segment is well poised to see growth through economic development, greater connectedness, and policy reforms, all of which will offer a plethora of opportunities for luxury companies to serve young, affluent, connected, and confident Indian consumers. (Indiaretail.com)
Why Study @DSOB?
Renowned CEOs of successful businesses will be mentoring students. They will impart their experience of transforming business models and share their wisdom of running organizations including successful people management.
Opportunity to engage with the top faculty members from our global academic partner universities. Students also have the option to progress into these universities across the globe.
Our Runway Program offers funding and support for every student who wants to start their own start-up. Mentoring sessions along with an advisory committee will enable aspiring entrepreneurs to realize their ideas into reality.
A dedicated Career Services team will felicitate placement and work around student aspiration. Alumni can avail placement support & Career mentoring up to 5 years after graduating
We have industry partnerships with various industries such as consulting, luxury cars, retail and many more. Industry Leaders will guide and support students to complete their capstone projects.
Access to Artificial Intelligence and Machine Learning for every student.
Students are trained to hone essential life skills such as communication, networking, leadership, negotiation, presentation, and many more that are important for making a mark at professional workplaces.